For the product video of the brand „Burocs,“ I had the task of showcasing their Fall/Winter 2022 collection, which consists of 18 new items. This collection features new jackets, along with pants and flannels. The main focus was on the fit of the garments, clearly showing their silhouettes and cuts.
As a fashion photographer based in Hannover, I worked to highlight the luxurious feel and detailed design of each piece. In the photo studio, I used a minimalist backdrop and both natural and controlled lighting to bring out the textures and details of the clothing. The models‘ poses were directed to show both comfort and style, ensuring that the fit and form of the garments were emphasized.
For this commercial video production, I combined editorial photography with creative video techniques. The images and videos aimed to capture the essence of the collection, reflecting a modern and sophisticated look. This project fits with my commitment to high-quality fashion photography, creating visuals that effectively convey the brand’s message.
